Yet, many would argue that consumerism is what made the west prosperous and what will help raise the poor in developing countries out of poverty. So, if we care about the poor should we really discourage consumerism? People like McManus, and others in the west who are moving into niche artisan markets are not leaving consumerism behind. They are just moving into a different kind of consumerism – a consumerism which requires less consumption of physical resources, therefore freeing up those resources for consumption in emerging markets. Perhaps not all consumerism or even “materialism” is all bad.